Sales and Marketing for Small Businesses

An efficient way of improving your small business marketing can start by breaking down the term into ‘sales and marketing’. This makes the words understandable and manageable. By doing this, you can come up with a checklist that you can focus on and will serve as the basis for your marketing strategy. First, try to look at your target market. Ask yourself if you have all the information that you need about your current and future markets. Think of ways on how you can lure more customers to buy your product. Consider if you need to add more features and services that will pique the interests of the audience.

The key here is coming up with a creative plan that will help you leapfrog the competition. Identify your competitors and determine their weaknesses and strengths. If you think that they are more profitable than you, then you should start coming up with innovative ways on how you can make it in the industry. Another thing to focus on is the distribution of your products and services. Are they evenly distributed in all the profitable outlets? Do you think you can bundle them with another company’s product? Your supply chain is another area that you should look at. Make sure that you are getting high quality supplies for a reasonable cost. You should not be ruled over by your suppliers, it should be the other way around. Also, try to consider if you can cut down on the cost of your supplies.

Ask yourself if your business is in the position that you want. Are you selling a profitable product in the market? Identify the strengths and weaknesses of your services. Take the time to evaluate where your business is right now. Do you think you should sell something that will move your business towards the high-end position or a low-cost position? High-end products and services usually require you to charge a premium price while low-cost ones allow you to cut down on this area but make your products highly efficient. Weigh the possibilities that each area offers and decide which one will work best for your company.

Buying Network Marketing Leads – Is This One of the Quickest Ways to Kill Your Business?

Buying network marketing leads and phone prospecting is not the best way to market, is not the best way to duplicate and is not the best use of your time. In my opinion, to choose such a difficult path to success in your business is suicide and for many it is.

In my less experienced, more naive days I would believe what was taught by up-line, that buying network marketing leads was a way to build your business, I know they would teach tens or hundreds of people to buy MLM leads as a way grow their businesses too. In reality this just doesn’t happen.

There is another common belief that seems to have taken hold, that “well these techniques we know to be pretty ineffective but nonetheless if we get a lot of people achieving a little at least some us can earn a reasonable income out of this c***.” Though in reality it’s often people attempting to do an awful lot with redundant, ineffective or very expensive methods that’s the problem, ever wonder why there is such a low retention ratio in most businesses.

You see really most of the ‘old school leaders’ are often times ignorant themselves to these ‘new’ effective marketing techniques, for the most part it really has been a bunch of amateurs that know nothing about marketing teaching a bunch of amateurs who know nothing about marketing.

I believe this ‘old school’ approach is irresponsible, it is not in their best interests or for the industry as a whole in the long term, to carry on ‘teaching’ out of ineffective, costly and very poor performing methods.

What’s the solution? Don’t buy leads, please just ignore the pleas an protestations of your up-line to buy very expensive, untargeted leads and spend hundreds of hours chasing people on the phone. The first goal of your business is to make a profit as quickly as possible, not put yourself in debt as quickly as possible.

So if you implement the method of article marketing I described on day one and include another simple to implement marketing strategy, that of forum marketing, which I will briefly outline.

Firstly register with some of the better forums and check in the forum rules whether you’re allowed to add a signature to your posts, this then will give you the ability to passively promote your offer in the forum this will be in the form of a punchy ‘copy written’ hook and link to your blog or landing page.

Within your signature file try to feature something interesting to your audience, something of genuine value or news-worthy. Again you could take many news headlines in traditional print media and rework them to meet your own requirements… e.g. 7 reasons to (fill in your own copy) read more here, 9 Facts why (fill in your own copy) learn more here (all linking to your site, blog or landing page)… etc.

Once you’ve created your editorial style hook in your signature just enter the debate, literally enter the conversation by contributing discussion and providing helpful solutions to fellow members. Never overtly promote your business, product or services as you’ll get flamed, chastised in no uncertain terms and likely booted out for contravening the forums rules.

Here is a list of forums, go out and find more if you can but I suggest just entering the conversation daily with about five highly targeted forums and post daily. Make this along with everything else, a regular part of your daily marketing routine.

- BetterNetworker
- homeworking
- AbLake
- Entrepreneur-web
- TraderOnline
- SitePoint
- MoneyMakerGroup
- WorkAtHomeBusiness
- Ryze
- EntrepreneursAbout

Above is a list of suggested forums that i recommend you start with. If you are diligent in your approach using the two techniques I can say with certainty that you’ll be bringing in 10-20 leads per day within 30 Days which I guarantee will transform your business.

How to Map Out a Marketing Plan

Customers, clients, consumers, they are the lifeblood of your business. It is their demand that creates the need for your supplies, and you need to fuel that demand constantly in order for your business to keep running. The best way to do this is through marketing. Marketing or advertising your products and services is a way to ensure that you will always have customer demands.

The real trick is, how do you create a productive and effective marketing strategy? With every important thing in life, it has to be planned or mapped out into a system. A marketing plan is one of the many business systems that will help you and your business tremendously.

You might think that customers are a dime a dozen, since everyone can become a potential customer. That’s very true, but how will you attack each prospect? What if they already have something similar to your product, or have no use for it at all? Moreover, what if your product is something that is non-perishable, like cars? Surely you can’t expect the same customer to come back and buy cars from you every single month, or year even, no matter how happy and satisfied they are. When you run out of choices, what will you do then?

This is where such business systems step in. With a marketing plan, you can manage your prospects systematically, cycling through them daily, weekly, monthly, even yearly. You never know when a cold lead from last week will be a ready and willing buyer tomorrow.

What you need to do is to know your product first. What about it will make it appealing to a certain type of person, or a specific group of people? Next, you should know your clients as well. What kind of people will benefit most from your product? You should also group your leads according to these data. You should also consider these in your advertising campaign as well.

From there on, it’s a simple systematic scheduling of when and how you’re going to tackle your leads. Plan out your marketing strategy daily, that way, you’ll accomplish something every day and won’t fall into a rut. It will also help you cycle through the leads who weren’t interested today, but who might be interested in the near or distant future. Mapping out will make you see your company’s future more concretely.

Using one of the business systems like a daily marketing plan will not only train you into a better marketer, but also help trickle in customers into your business. No more will you have to grasp blindly through the sea of leads, not knowing whether your business will survive until next week. When you map out a plan, you are in control.