Buying Network Marketing Leads – Is This One of the Quickest Ways to Kill Your Business?

Buying network marketing leads and phone prospecting is not the best way to market, is not the best way to duplicate and is not the best use of your time. In my opinion, to choose such a difficult path to success in your business is suicide and for many it is.

In my less experienced, more naive days I would believe what was taught by up-line, that buying network marketing leads was a way to build your business, I know they would teach tens or hundreds of people to buy MLM leads as a way grow their businesses too. In reality this just doesn’t happen.

There is another common belief that seems to have taken hold, that “well these techniques we know to be pretty ineffective but nonetheless if we get a lot of people achieving a little at least some us can earn a reasonable income out of this c***.” Though in reality it’s often people attempting to do an awful lot with redundant, ineffective or very expensive methods that’s the problem, ever wonder why there is such a low retention ratio in most businesses.

You see really most of the ‘old school leaders’ are often times ignorant themselves to these ‘new’ effective marketing techniques, for the most part it really has been a bunch of amateurs that know nothing about marketing teaching a bunch of amateurs who know nothing about marketing.

I believe this ‘old school’ approach is irresponsible, it is not in their best interests or for the industry as a whole in the long term, to carry on ‘teaching’ out of ineffective, costly and very poor performing methods.

What’s the solution? Don’t buy leads, please just ignore the pleas an protestations of your up-line to buy very expensive, untargeted leads and spend hundreds of hours chasing people on the phone. The first goal of your business is to make a profit as quickly as possible, not put yourself in debt as quickly as possible.

So if you implement the method of article marketing I described on day one and include another simple to implement marketing strategy, that of forum marketing, which I will briefly outline.

Firstly register with some of the better forums and check in the forum rules whether you’re allowed to add a signature to your posts, this then will give you the ability to passively promote your offer in the forum this will be in the form of a punchy ‘copy written’ hook and link to your blog or landing page.

Within your signature file try to feature something interesting to your audience, something of genuine value or news-worthy. Again you could take many news headlines in traditional print media and rework them to meet your own requirements… e.g. 7 reasons to (fill in your own copy) read more here, 9 Facts why (fill in your own copy) learn more here (all linking to your site, blog or landing page)… etc.

Once you’ve created your editorial style hook in your signature just enter the debate, literally enter the conversation by contributing discussion and providing helpful solutions to fellow members. Never overtly promote your business, product or services as you’ll get flamed, chastised in no uncertain terms and likely booted out for contravening the forums rules.

Here is a list of forums, go out and find more if you can but I suggest just entering the conversation daily with about five highly targeted forums and post daily. Make this along with everything else, a regular part of your daily marketing routine.

- BetterNetworker
- homeworking
- AbLake
- Entrepreneur-web
- NJEF
- TraderOnline
- SitePoint
- MoneyMakerGroup
- WorkAtHomeBusiness
- Ryze
- EntrepreneursAbout

Above is a list of suggested forums that i recommend you start with. If you are diligent in your approach using the two techniques I can say with certainty that you’ll be bringing in 10-20 leads per day within 30 Days which I guarantee will transform your business.

How to Map Out a Marketing Plan

Customers, clients, consumers, they are the lifeblood of your business. It is their demand that creates the need for your supplies, and you need to fuel that demand constantly in order for your business to keep running. The best way to do this is through marketing. Marketing or advertising your products and services is a way to ensure that you will always have customer demands.

The real trick is, how do you create a productive and effective marketing strategy? With every important thing in life, it has to be planned or mapped out into a system. A marketing plan is one of the many business systems that will help you and your business tremendously.

You might think that customers are a dime a dozen, since everyone can become a potential customer. That’s very true, but how will you attack each prospect? What if they already have something similar to your product, or have no use for it at all? Moreover, what if your product is something that is non-perishable, like cars? Surely you can’t expect the same customer to come back and buy cars from you every single month, or year even, no matter how happy and satisfied they are. When you run out of choices, what will you do then?

This is where such business systems step in. With a marketing plan, you can manage your prospects systematically, cycling through them daily, weekly, monthly, even yearly. You never know when a cold lead from last week will be a ready and willing buyer tomorrow.

What you need to do is to know your product first. What about it will make it appealing to a certain type of person, or a specific group of people? Next, you should know your clients as well. What kind of people will benefit most from your product? You should also group your leads according to these data. You should also consider these in your advertising campaign as well.

From there on, it’s a simple systematic scheduling of when and how you’re going to tackle your leads. Plan out your marketing strategy daily, that way, you’ll accomplish something every day and won’t fall into a rut. It will also help you cycle through the leads who weren’t interested today, but who might be interested in the near or distant future. Mapping out will make you see your company’s future more concretely.

Using one of the business systems like a daily marketing plan will not only train you into a better marketer, but also help trickle in customers into your business. No more will you have to grasp blindly through the sea of leads, not knowing whether your business will survive until next week. When you map out a plan, you are in control.

How to Squeeze Every Bit of Marketing Juice From Your Daily Marketing Efforts

Five years ago, making money online was a lot easier. You wrote some articles, posted them, did some SEO, added in some web 2.0 properties, and the traffic would start to come in. But five years is a long time, and the internet is growing up.

Actually, it isn’t just internet technology that’s growing up. The average internet user is much more tech savvy and sophisticated as well. What this means for those of us trying to make money online is that we’ve got a lot more work to do than we would have five years ago.

Clear out your “juicing area”

What do I mean by that? Simple. You need to set up your work area. Usually when we’re about to do marketing online we send out articles and update our web properties. But you need to have a rough idea of just what exactly you’ll be doing for the next few hours.

This is going to involve sticking to a rough guideline. Don’t start one campaign, only to let it rot half way through because you got bored with it. Remember, if you want to call yourself a business person, you have to do the things that keep you in business.

Don’t make your “juice” by hand

Remember the good old days when you just got out the old hand juicer and pressed your orange onto it, to get your freshly squeezed orange juice? No, of course you don’t. We have tools that do juicing for us. And we have tools that do our internet marketing for us as well.

Some of the tools you’ll be using on a daily basis will include web 2.0 properties, including Weebly, WordPress, Blogger, Squidoo and Wetpaint. You’ll be using RSS aggregators, directories, and submitters. These will be sites like Feedagg, Feedburner, and Plazoo.

Other important online tools will be document publishing sites like DocStock and Scribd; podcast production sites like Podbean and PodcastAlley; video upload and distribution services like Youtube, Dailymotion and TubeMogul; and finally, a Digg account.

Plug in your “link mixers”

Now, to get the most link juice out of any article you write, you’ll need to have all your tools set up before hand. Write your article and submit it to a high PR article site. Create a summary of your article, and submit it to each of your web 2.0 properties, taking care to give each one a slightly different variation.

Because those web properties also have their own rss feeds, submit those feeds to the rss directories. You only need to submit those feeds one time. After that, they will automatically ping the directories as their content gets updated by you.

Create a pdf file from your article and submit it to Scribd and Docstoc. Make sure you create an rss feed for those sites as well using Page2Rss.

Now make a podcast from that same article by using Audacity and record yourself reading the article out loud. Submit this as an mp3 file to Podbean and PodcastAlley.

Take that podcast that you just made and turn it into a video. If you’re a windows user, just use the built in windows movie maker to make a “slide show” of the important points in your article. Submit your video to TubeMogul.

As a last step, send a dig from your Digg account to your Squidoo or blogger page.

That sounds like a lot of work. But it’s smart work and great leverage. Google loves to see this kind of variation, and it’s the best way to make money online by squeezing every bit of marketing juice from your daily marketing efforts.